Physical market is a set up where buyers can physically meet the sellers and purchase the desired merchandise from them in exchange of money. Shopping malls, department stores, retail stores are examples of physical markets. A set up where two or more parties engage in exchange of goods, services and information is called a market. Ideally a market is a place where two or more parties are involved in buying and selling.
Monopoly - Monopoly is a condition where there is a single seller and many buyers at the market place. In such a condition, the seller has a monopoly with no competition from others and has complete control over the products and services.
Monopsony - A market form where there are many sellers but a single buyer is called monopsony. In such a set up, since there is a single buyer against many sellers; the buyer can exert his control on the sellers. The buyer in such a form has an upper edge over the sellers.
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
A product launch is a company’s coordinated effort to bring new or updated products to market. Well-planned and well-performed launches announce a product to the world after building substantial buzz. They also align members of a product team with other departments to ensure the entire business is unified in its approach to supporting the new product. Planning a thorough product launch requires investing a great deal of labor and time. However, product-centric companies will find these commitments worth the effort. A successful launch can attract the right kind of customers to a new product. This increases the rate of product adoption and allows a company to see a quicker return in their investment in the product’s development. It’s a dedicated effort to get the product workable ahead of a deadline and then to appropriately market the product across channels.
Brand promotion involves informing, reminding, persuading convincingly and influencing the buyers to drive their purchasing decision in favor of a brand. It also focuses on building a loyal and long-term customer base. Establishing a strong brand requires maintaining consistency in the products or services that are provided, in interaction with customers as well as in the message that is shared. The basic aim is to make the customers feel that the brand can provide exactly what they need. Brand promotion is not only beneficial to business houses but also consumers and society.It helps the business to build a long term brand. Sometimes help in building the overall market share in the short term as well. It reminds the loyal customers how well the brand has served them over the years and persuades their purchasing decision towards their branded products.
Event management is the process of planning and hosting a variety of public and private events for social or business purposes. They may be large-scale or small-scale events and can include business conventions, training seminars, industry conferences, trade shows, ceremonies, parties, concerts, festivals and press conferences. For these, event managers must follow the clients' instructions and work within a specified budget and to a pre-determined schedule. To set up the events, they must collaborate with a range of vendors. For established companies as well as new ones, event management can be an essential aspect of their marketing strategy. Organizing small-scale or large-scale events can help in promoting a brand and furthering a business's interests.
Recruitment marketing is the combination of strategies and tools used by an organization to engage and entice job candidates in the pre-applicant phase of recruiting. It aims to promote the value of working for the organization and establish a corporate culture or brand to attract candidates. Recruitment marketing takes advantage of digital marketing strategies such as social media platforms, omnichannel communication, data analytics, hyper-targeted messaging and automation. Recruitment marketing is of utmost importance in tight labor markets, where competition for labor is intense, but it is also helpful in finding qualified candidates in all economic conditions. Effective recruitment marketing results in increased brand awareness, a more qualified talent pool, faster hires and an improved candidate experience.
Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation. This strategy is capable of attracting, involving and creating value for a brand’s audience. This method builds a positive perception of your brand and generates more business for your enterprise. It is no more a market trend, but a strategic investment to achieve more business success. With Content Marketing, a brand can gain more relevance and visibility online and grow recognized by its customers. In short: a business can stand out in people’s memory and avoid being swallowed up by the competition. Today, being on the internet is not enough. The issue, now, is how to be online, being seen and relevant to the audience. This is a Content Marketing mission.
Part-time work or a part-time job is a flexible work arrangement which means working less than full-time hours. It usually means working fewer days per working week and employees are normally considered to be part-time if they commonly work fewer than 30 hours per week. A full-time job typically implies a set work week, usually with eight-hour days and 40 hour weeks, although this can vary depending upon the industry and the nature of the position. Business Service Provider means each individual who is not employed by a Group Company but who provides services to the Group Company, including any directors, independent consultants and/or contractors engaged by the Group Company.
